When it comes to launching the seamless experiences customers now expect, financial institutions must face the music—they’re failing miserably.
Here are six lies banking leaders think are true and how they compare to today’s reality:
Lie 1: It’s Different — We’re a Bank
When customers compare their current banking experience to the competition, they often base these judgments on other leading brands, such as Apple, Google, Amazon, and Uber. Though this may not seem fair, it’s not up to banks to decide.