Humanify Connects Customers to Resources in Real-Time

Humanify Connects Customers to Resources in Real-Time

TeleTech Holdings, a provider of analytics-driven, technology-enabled customer engagement solutions, today launched Humanify, a new, independent venture aimed at rethinking how companies and customers connect in today’s highly-connected, mobile world.

Humanify provides a data-driven SaaS-based technology platform that brings inline service and support together. Humanify directly links a customer to the resources that can help them best any time, across any channel they choose.


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Mike Betzer

Chief Executive Officer

Mike Betzer knows customers and he knows what they want. For his entire career, he has been focused on helping brands communicate with customers the way customers want to communicate with brands.

For 14 years, Mike played a key role in building the sales and service capabilities at MCI including the Friends and Family campaign for 20,000 plus associates. After leaving MCI in 1999 Mike became a serial entrepreneur. He has started multiple companies, as founder and CEO, and has sold a company to Siebel/Oracle and a company Lithium Technologies.

Everything he has done has been around customer experience and customer engagement. And now, as the demands on interactions are changing due to new channels of communications and new competitive demands Mike is leading Humanify to provide technology that will empower brands to deliver engaging relationships with customers on their terms.

Mike lives in Austin, Texas with his wife of 30 years. Their two boys are now grown and chasing their own adventures. Mike holds BA and MBA degrees from The University of Northern Iowa and St. Edwards University respectively.


TeleTech Consulting is a leading global customer experience consultancy specializing in providing tailored solutions for brands wanting to create better, more personal, seamless connections with their customers in order to drive growth. By combining our expertise in: customer insights, digital, sales transformation, service excellence, mindset and change, and content and collaboration, our clients can experience exponential growth, more organizational agility and increased customer loyalty. Operating globally from hubs in London, New York, Hong Kong and Sydney, our clients include blue-chip global players from a range of sectors including financial and professional services, telecommunications and manufacturing, amongst others.


Ed Margulies

Chief Operating Officer

Ed Margulies finds joy in industry disruption. For more than 35 years, Ed played pivotal leadership roles at Oracle, Telephony@Work, Dialogic, and CMP Media where he not only witnessed but architected transformative contact center technologies that paved the way for today’s cloud-based technologies.

Two of Ed’s last ventures resulted in successful acquisitions. Oracle acquired Telephony@Work while Ed served as COO and Five9 acquired SoCoCare – an early leader in social customer service technologies.

As a prolific technical writer, Ed has published 18 books encompassing cloud-based technologies, speech recognition, human factor engineering, usability, and computer telephony integration (CTI). He penned the “CT Periscope” column for Computer Telephony Magazine and has written columns for Speech Technology Magazine.

Ed’s passion for technology is equally matched as a founder of a non-profit animal rescue organization in central Texas where he lives with his wife of 20 years plus a literal barnyard of animals including a llama, chickens, donkeys, sheep, goats and a brave barn cat.


Jeff Gossman

Vice President of Global Sales

Jeff Gossman has spent his career focused on innovation around leadership development, process improvement and technologies that improve customer and employee experiences.

As Vice President of Sales and Marketing for Humanify he is responsible for overseeing direct and partner sales for Humanify solutions.

Prior to joining Humanify in July of 2014, Jeff was Vice President of Marketing for ClickFox Inc., an innovative Big Data Customer Experience Analytics solution. At ClickFox, Jeff worked with Fortune 500 companies in harnessing the power of big data to better understand and transform customer journeys. Before joining ClickFox, Jeff led global pre-sales support for Convergys Interaction Solutions. Jeff has also owned and operated a contact center consulting, project management business as well as managed large customer service organizations at Dish Network, StarTek Inc. and MCI Communications. 

Jeff lives in Westminster, CO and enjoys spending time outdoors and traveling with his family. He holds a bachelor’s degree in Music Education from the University of Iowa.


Dave Johnson

Chief Technology Officer

David is a pioneer in the ‘Software as a Service’ and ‘On Demand’ computing industry. He has over 14 years of product development and operations experience building and managing hosted multi-channel customer communications and customer support applications. At Humanify, David is responsible for leading the cloud operations, architecture and engineering teams with a mission to be a world-class ‘Software as a Service’ provider.

Prior to joining Humanify, David was a Senior Director at Oracle where he managed several product development and operation teams within the Service Cloud product area including Oracle’s ‘Contact On Demand’ and Call Center ‘Anywhere’ product. His 12 year tenure with Oracle includes employment with the acquired Oracle companies of Siebel Systems and Ineto Services, where he was co-founder with Mike Betzer. David’s early career includes various product development, engineering and operations management positions at MCI, Bernstein & Associates and AK Steel.

David lives in Colorado Springs with his wife and son. He is an avid mountain biker, amateur photographer and loyal Pittsburgh sports fan. He holds a BS degree in Computer Science from Slippery Rock University in Pennsylvania. 


Sreeni Alakkapan

Vice President, Customer Success

Sreeni Alakkapan is a software industry veteran with over 16 years of experience building products and software that use technology in innovate ways to solve challenging problems. As VP of Engineering, Sreeni leads Humanify’s onshore and offshore Engineering teams and is responsible for software product development and delivery of the hosted solutions.

Prior to Humanify, Sreeni served as Executive Director of Engineering at Teletech and oversaw all aspects of the Product function including development, quality assurance, support, and training for the InterApp Communication Engine division. Before that Sreeni worked at Empirix as Senior Manager of Software Engineering and managed the development and delivery of their Enterprise Testing and Monitoring platforms including Analytics. He has also worked at many world class organizations like ING, West Corporation where he had successfully led diversified and dispersed software development teams. 

Sreeni lives in Westford, MA, a suburb of Boston where he enjoys spending time with his wife and two kids. Sreeni holds a BS in Computer Science from Madurai Kamaraj University, India and MS in Computer Science from University of Houston.


Bruce Sharpe

Vice President of Architecture

Bruce Sharpe, a seasoned technologist with over 30 years focusing on innovative solutions to solve customer needs. As Vice President Architecture, Bruce leads the creation of innovative capabilities for Humanify and works closely with Product Management, Cloud Operations and Engineering to drive Humanify’s Expertconnect SaaS solution suite and services.

Prior to Humanify, Bruce held an Executive Director Architecture & Development position reporting directly to the CTO for TeleTech Holdings, one of the world’s largest customer relationship management companies. There Bruce helped pioneer their centralized technology centers through technologies such as; Avaya and Cisco ACD’s, Aspect Workforce, Jive social platform, At Home expert connectivity, speech analytics, social CRM, VOIP communications, to name a few. These pioneering technology centers have elevated TeleTech to remain as one of the biggest companies in the industry.

Bruce started his career as an electrical engineer working for companies like StorageTek and MCI Worldcom, later transitioning into architecture and development for customer relationship management for Red Lion Double Tree Hotels, TicketMaster and TeleTech. 

Bruce lives in Aurora, CO and spends his free time with his wife and children hiking, exploring and in search for the world’s best hamburger. Bruce hold a bachelor’s degree in electrical engineering, holds 13 awarded and 16 pending patents focused on product, services and support of customers.


Don Roedner

Vice President of Marketing

Marketing ultimately boils down to effective storytelling, and Don Roedner is all about crafting stories that bring together buyers and sellers in mutually satisfying ways.

During his 20-year B2B tech marketing career Don has gotten inside the heads of audiences in IT, marketing, sales and customer care, and passionately communicated the value of solutions as diverse as developer tools and middleware, web publishing and customer community.

Six years at Pluck gave Don a front row seat to the greatest show on earth. He was privileged to watch – and help to shape – the responses of some of the world’s leading brands to the Web’s profound transfer of power from brand to consumer. That show is still in its first act, and Don is thrilled to tell the Humanify story to farseeing market leaders.

A Boston native, Don has lived in Austin for 10 years with his wife and 10-year old daughter, both native Texans. He’s grateful that his older daughter, Boston-born, shares his love of the Sox and Patriots. Don has degrees from Michigan State University and Harvard University’s Kennedy School of Government. 

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Herve Danzelaud

Vice President, Business Development and Alliances

Herve Danzelaud has spent the last 15 years building technology and distribution partner ecosystems in CRM, Cloud, Mobile and API markets.

As Vice President of Business Development and Alliances he is responsible for building out and managing a network of technology and service providers that leverage Humanify’s Customer Journey Orchestration (CJO) platform to deliver next-generation customer engagement solutions.

Prior to joining Humanify Herve was Director of Alliances at Twilio, the leading provider of Communication Infrastructure APIs, with more than a million developers. Herve drove Twilio’s OEM strategy in the customer care vertical, working with market-leading software providers like Zendesk, LiveOps, NewVoiceMedia, ServiceNow and Talkdesk to re-invent customer care. Before joining Twilio, Herve was Vice President of Alliances at Good Technology. There he designed and scaled the Good Dynamics Developer Program, a mobile containerization SDK leveraged by, Microsoft, DocuSign, Box, MicroStrategy and 45 other partners to deliver secure mobile applications on Android and iOS.

Herve started his technology career at Siebel Systems and led the creation of’s Service Cloud AppExchange and recruitment of its first partners.

Herve lives in Portland, OR and enjoys spending time travelling with his family, antique shopping and discovering the Portland food scene. He holds a MBA from University of Michigan’s Ross School of Business.

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